As a web designer, I found this article incredibly interesting – Photo District News asked three brides to evaluate the websites of five different photographers from around the country. Their answers are thoughtful, and give valuable insight into what might be going through potential clients minds as they view your site. In a nutshell, the brides interviewed wanted to see pictures, of course. Large, easy to navigate pictures. The other thing that they placed a high importance on was biographical info and photographers blogs. Their goal in visiting sites was really to find a photographer that they felt comfortable with, and they are basing this on the photos that they see and the personal information that the photographer reveals.
What ways could this photographer improve their site?
Jendrek: I would put the portfolio work before the info because I want to see the work before I get into details.
Saba: Organize differently, make it more user-friendly. I thought the groupings and topics were helpful though.
Erb: Add more photos, and more personal information. It is best to find a photographer who has a similar personality to the bride and groom and I would like to see more of her personality on the website.
Read the entire article here.