In our fast paced world of technology, Manufacturers have convinced the masses that photographs should only be viewed from a screen. Many photographers have also been convinced of this too.
Proofing has never been a stronger value than it is today. Back in the days of film, the cost per image was about $1.00 or so when you added up film cost, developing, scanning and proof. Digital has removed a substantial amount of those costs. For example, Wedding proofing in 2006 with film for 630 images was approx. $700.00 including uploading, scanning, and a color corrected DVD.
Today, that same 630 images costs about $280.00 for color correction, proofing, archiving, and Album design and about $170.00 if you do your own color correcting. That’s over a 50%-75% savings without even considering the value of the Album design!!! People go to professionals for service, as well as a complete product. I equate a disc to a raw piece of meat, and drugstore printing like a microwave oven. Would you eat that? I wouldn’t, why make your customer?
So get retro, give your customers something that other photographers are overlooking, Memories that don’t have to be plugged in, turned on or charged. Most of us look at a computer screen 5+ hours a day. Make the experience different. Proofs are tangible, sentimental and give a tactile experience that nothing else compares to. Not to mention the increased value for your services which translates into $$$$$. So in short, add proofs and add Profits for the new year.
https://www.lustrecolor.com/ProductsAndServices/Proofing/DigitalProofs/
