An investment of $40.00 and BAMB! Your in the Custom Frame Business.

LustreColor has added to their diverse collection of products and services with custom framing.  Corner samples can be ordered for $40.00 and frames & matting can be ordered directly though Lab link plus.  You get the richness and quality with corner samples and the ease of ordering with Lab link plus, it doesn’t get any easier than that.

Need some guidance, information and inspiration about framing?
Richard Nolette is the Print n’ Frame Liaison Manager at LustreColor and is highly respected for his 20+ years of experiences in helping Professional Photographers sell frames. Richard is available to assist & consult with any studio that is interested in updating or adding custom framing to their studio’s product line. Speak to Richard about adding or maximizing your studio’s framing potential 1-800-827-7101 ext. #114.  Richard is also available for in-studio consultations in the New England area.

Be Careful what you wish for! It may not matter.

Our industry seems to be caught up with Pixels.  Unfortunately, more pixels means more cards, more storage space, more time opening files, more time uploading files, more time…. well, you get the point.  Put another way “10 pounds of rocks in a 5 pound bag is still a bag of rocks”  At this moment, if you can’t create beautiful images with the equipment available today, then more certainly won’t give you more quality.

More importantly, Excellent technique, top notch optics, lighting, as well as great output(professional printing) is more important than pixels.  Make an investment in you!  Your creativity is more important  than the equipment you use.  Even Ansel Adams created his photographs with cameras and lenses that where older than dirt.

Simply put, technique and creativity out way the need for new cameras(sorry Canon & Nikon). You are better off taking that money you have been putting aside for a new camera, and taking a class, a seminar, buying a book and even creating new sample products to show off to your clients.

And while we are on the subject of samples, If you went to a furniture store, and all they had where  illustrations of couches & chairs, with nothing to sit on or feel the quality of their products, would you buy ?  Of course not!  Give your customers the same benefit by having real samples to show.  Right now is a great time with LustreColor’s annual Studio Sample sale!

Separate Yourself From The Competition!

In our fast paced world of technology, Manufacturers have convinced the masses that photographs should only be viewed from a screen. Many photographers have also been convinced of this too.

Proofing has never been a stronger value than it is today. Back in the days of film, the cost per image was about $1.00 or so when you added up film cost, developing, scanning and proof. Digital has removed a substantial amount of those costs. For example, Wedding proofing in 2006 with film for 630 images was approx. $700.00 including uploading, scanning, and a color corrected DVD.
Today, that same 630 images costs about $280.00 for color correction, proofing, archiving, and Album design and about $170.00 if you do your own color correcting. That’s over a 50%-75% savings without even considering the value of the Album design!!!  People go to professionals for service, as well as a complete product.  I equate a disc to a raw piece of meat, and drugstore printing like a microwave oven.  Would you eat that?   I wouldn’t, why make your customer?

So get retro, give your customers something that other photographers are overlooking, Memories that don’t have to be plugged in, turned on or charged. Most of us look at a computer screen 5+ hours a day. Make the experience different. Proofs are tangible, sentimental and give a tactile experience that nothing else compares to. Not to mention the increased value for your services which translates into $$$$$. So in short, add proofs and add Profits for the new year.

https://www.lustrecolor.com/ProductsAndServices/Proofing/DigitalProofs/