I recently became privy to a conversation with a photographer that’s somewhat new to the industry. They where commenting on the lack of print sales from their weddings. When asked how they present their images, they said on a Disc. If you don’t give your clients tangible prints, I.E. Proof Magazines or the like, the client will not be inclined to order prints. Proofs are more mobile and accessible for your client to carry around and show friends and relatives. It also implies that prints are the ultimate goal and not a spot between the Music CD’s.
