When is Photo Paper not Photo Paper?

As Photographers,  clients come to us to capture once in a lifetime events.  But they also come to us to create lasting memories.  If you are not encouraging your clients to have an album made, you are doing them a great disservice as well as leaving money on the table.  Be a Photographer, not a Fauxtographer!

I spent last weekend in New York at the PhotoNorthEast show.  I spoke to many newer photographers that were unaware of the difference between albums produced with “Photo Paper” and “Photographic Paper”.  Many do not realize that an album produced with “Photo Paper” is actually a press printed product, like the Sedona products offered.  Photographic paper is a silver halide product that is actually developed with chemistry, IE; developer, bleach fix, stabilizer and a water wash.  Silver halide will reproduce skin tones smoother and gives colors a more natural look.  Silver Halide is also stable over a longer period of time when compared to “Photo Paper”, 300 years according to Kodak’s Data.  Many album companies are offering “Photo Paper” without giving all of the details other than a lower price.

To give your Wedding client a true photographic experience with the best flesh tones, NuVision albums produced with Kodak’s Endura and Kodak Endura Metalic papers are the way to go.

Professional Portraits in a Pocket!

Professional Portraits in a Pocket!
April 4, 2013By Press Release
Canton, MA (PRWEB) April 4, 2013 – “Photographers need new products to sell to consumers in the social media marketplace” says Ken Wilson Co-Owner of http://www.LustreColor.com Professional Imaging. Our new Pocket Album app now gives professional photographers a new product to sell to their customers so that the images their customers have purchased can be shared on smart devices.”

“Smart Phones and Tablets are the preferred image viewing platform for consumers today. Millions of photos are shared around the world daily on these devices; however rarely will you see Professional Portraits being shared on these devices.” Wilson continues “Until now, if an individual wanted to show off their professional portraits to a friend or family member they almost always had to do it at their home or office or carry a print around with them. Now with Pocket Album they can simply launch the photographer’s app on their phone and share their professional portraits instantly.”

What makes Pocket Album especially unique is that it’s not only a product photographers can sell to their customers; it’s also an instant marketing campaign because the app can be easily forwarded to family and friends via their smart devices. As a result the photographers work is distributed to a much larger audience of potential clients than was ever possible just a few years ago.

Pocket Album also has Facebook integration which allows photographers to post Pocket Album images on their Studio’s Facebook page when they are creating their app. Wilson concludes “Photographers have given us very positive feedback on the Facebook option in Pocket Album because it maximizes their social marketing efforts by allowing them to manage two services at the same time.”

In a recent Facebook posting, Will Crockett photo innovator and web TV personality wrote “Way to go Ken and the crew at LustreColor Pro Lab for the wonderful, innovative eProduct they launched called the Pocket Album. THIS is how we make money in the future and how we build up print sales now – when they have our images in their pocket, they want to buy them for their homes. Glad to see a top pro lab thinking about eProducts. Thanks LustreColor!”

Pocket Album is currently available as a free beta launch program to http://www.LustreColor.com customers and will be officially launched on July 1, 2013 as a pay per use product.

About LustreColor:

LustreColor Professional Imaging was founded in 1965 and for over 47 years has been the industry’s leader in providing Professional Wedding and Portrait Photographers with quality photographic processing. LustreColor’s systems have enabled their customers to stay ahead of their competition with a streamlined state-of-the-art internet print and album ordering systems. In addition to our world class online services, LustreColor offers thousands of print & press products for the wedding, portrait, sports, dance, and undergrad markets. For more information, please visit http://www.lustrecolor.com/ProductsAndServices/PocketAlbum/

All Gallery Wraps are not created equal?

Gallery Wraps!  We see ads for them all over the place.  Sometimes the pricing seems to good to be true.  The old adage of “you get what you pay for”, is quite right.

LustreColor’s commitment to color consistency, attention to printer calibration and just an overall quality focus, will ensure your are just as proud to deliver Gallery Wraps along with your photographic prints.  Which will keep you and your clients happy.

Till next time, that’s a wrap!

Postcards are a great way to stay in front of your customers

Several years ago the only way to buy postcards was by ordering 500′s or more.  They all had to be the same, it was a commitment.  With todays advances in technology, LustreColor gives you the ability to make postcards in much smaller volume.  Now you can order as little as 100 of the same postcard.  This will allow you to customize your advertising making your message more agile as well as not having to make a big investment.  Log on and see what possibilities are waiting for you!

Introducing Kodak’s New Lustre Press Paper

Finally A True Professional Photographic Quality Press Paper is now available for Press Printed Products!

Now your Press Printed Sedona Books can have the look and feel of real photographic paper when you select the Kodak Lustre Press Paper option in Lab Link Plus or Direct Print.

Your customers will be able to see and feel the difference! Unlike plain text paper, Kodak’s Lustre Press Paper uses the same high quality photographic base used in producing their Endura Photo Paper. As a result images printed on Kodak’s New Lustre Press Paper have a rich vibrant look that enhances your images.

 Kodak Lustre Press Paper Features:

Two-sided Lustre (E) surface, for the look and feel of Professional Photographic Paper

High-Quality, Photographic-Grade Base Material

Enables White Whites, Rich Blacks, and Vibrant Colors

Water Proof & Finger Print Resistance – Does Not Need Coating.

Durable Prints that Last

Would you like to see a sample? Click Here and we’ll send a sample print to you!

As we say a goodbye to an old friend in the Album Business…. Say Hello to Progress

Many where saddend when Capri Album closed their doors a couple months ago. In the wake of this shocker, the team at LustreColor have added many, many, many new and exciting options to their NuVision line of albums.  The cover selections, combinations, and album options are AWESOME.  New 360 videos will be available to give you a better sense of the richness these updated books exude.  ”These are not your fathers albums”.  These  albums are Hot, Hip, and will definitely make clients sit up and take notice!!  Bold new colors and options galore are now waiting for you to create visually dynamic albums your customers will show their friends and family with excitement!

Would you go out of the house without cloths on?

Don’t let your photographs leave your studio NAKED!!!!  Delivering photographs to your clients in folders or presentation boxes adds perceived value to your customers.  It shows that you care enough to protect their investment. LustreColor stocks folders and presentation boxes in many popular sizes.  Give your clients that little bit extra by protecting their photographs for their journey home.