Electricity!!! Are your conserving enough?

April 2, 2014

As photographers, we use a tremendous amount of electricity.  Wether it be computers or charging batteries, backup drives, etc…we use a lot.

Take a pledge!  If you are going to walk away from your computer for more than 30 minutes, power off.  Even when you put a computer to sleep, it is still drawing down electricity, the same goes for backup drives.  When your batteries are charged, pull those plugs out of the wall.  A plugged in charger, even without a battery on it will use a couple of dollars a month, but more importantly, you are wasting natural resources as well as shortening the life of your equipment.

The upside!  Computers that are left on and just go into sleep mode never have the opportunity for their directories to be cleaned up or the memory to be reallocated.  When a computer is shut down it reduces the strain on the power supply as well as other components.  During the reboot process, memory allocation is cleared and operating system is neatened up as well.  Most monitors also have a certain life expectancy, make it last longer by using the sleep mode.

We have an obligation to future generations to conserve as many resources as possible.  Solar, CFL’s and LED’s can also make a difference.

 


Recycle and Renew!

March 21, 2014

Todays clients are very savvy when it comes to style.  If your samples are more than a year or two old, it is time to freshen up the selection.  This is the time of year that LustreColor offers discounts on wall portraits, albums and other sample items.  Have you ever displayed Metallic Prints in your office?  What a great opportunity to show off your work with great paper and offer your clients additional options that can increase your bottom line.  Have questions? Give Customer Service a call to get started on updating your Image today.

 

Happy Shooting!
S.A. Levine

 


Dress for Success!

March 2, 2014

I recently sat down with a client who had to tell me all about the Wedding she had just attended. “The photographer was so unprofessional, He shirt was wrinkled and he didn’t even have a tie!”  I can’t tell you how often I hear this.  As for the ladies, you’ve got this one down already.

OK, let’s get some basics down.  It’s a Wedding, Bar Mitzvah or corporate event,  it’s not casual Friday at the office.  A fancy shirt from a Department Store and a pair of chinos is not going to cut it, get a suit, a real pair of shoes and take a shave.  You should approach every event like a job interview.  You are meeting dozens of potential clients so make a great first impression.

Your client has gone through a tremendous amount of effort to make this event happen, so let’s show some respect and dress appropriately, unless they advise you otherwise.


Tripods, not as simple as you may think.

February 12, 2014

There seems to be a gravitation to small and light tripods today.  While carbon fiber is light, and travel tripods are small, they can definitely be heavy on the wallet.  A traditional aluminum tripod may weigh a bit more, usually 25%,  the extra weight can give you better stability, plus leave enough money on the table to buy a solid tripod head.

I taught a night photography class this fall and noticed some of the basic principles of a good tripod being ignored.  Here are some tips to rectify this.

1,  Less is more.  For the best stability, a tripod with three leg sections is better than 4 or 5 sections.

2, You should never have to raise the center column more than 2-3 inches to get to eye level.  Better yet, not at all.  Your tripod should be tall enough for your camera to meet your eye without having to bend.

3,  Make sure that the weight rating for the tripod and head can take the weight of your heaviest combination.

4, Never, never, never pick up your tripod with the camera attached and sling it over your shoulder.  You are stressing the weakest point of the tripod and camera.  The quick release plate, and head can only take so much stress, and doing this will loosen up both or worse, snap off.  If you have to carry your tripod with the camera,  do so vertically so there is no stress on the head and camera.

Keep in mind that not all tripods are created equal.   Follow the numbers, hight, weight bearing ability, how many leg sections.  For most working photographers, I would recommend the Manfrotto 055ProXB and if you want to go lighter there is a carbon version.  Heads are another ball of wax, but again, keep the weight bearing ability in mind.

Happy Shooting,
S.A. Levine


Want to reach more potential customers?

January 29, 2014

For the past several years, many photographers have not encouraged albums to their clients.  Not only does this diminish the value of professional photographers but it also reduces the amount of potential customers that get to see your work.  Today, it is easier than ever to offer albums to your clients.  With LustreColor’s design and album services, as well as the ability in Weddingprints.com to design albums yourself there is no excuse.

The best way to show off your creativity is with albums.  Computers may be an interactive process with the user, but a well crafted album is an interactive process with the viewers emotions, and that is what photography is all about. We need to create those emotional connections with our viewers.  It is time to bring up the value of Photography and the creative value of each Photographer instead of being a commodity.

With the many choices  LustreColor is able to create, you need to go the extra step to give your clients the full service value a Professional Photographer should be providing.

 

S.A. Levine


When is Photo Paper not Photo Paper?

April 12, 2013

As Photographers,  clients come to us to capture once in a lifetime events.  But they also come to us to create lasting memories.  If you are not encouraging your clients to have an album made, you are doing them a great disservice as well as leaving money on the table.  Be a Photographer, not a Fauxtographer!

I spent last weekend in New York at the PhotoNorthEast show.  I spoke to many newer photographers that were unaware of the difference between albums produced with “Photo Paper” and “Photographic Paper”.  Many do not realize that an album produced with “Photo Paper” is actually a press printed product, like the Sedona products offered.  Photographic paper is a silver halide product that is actually developed with chemistry, IE; developer, bleach fix, stabilizer and a water wash.  Silver halide will reproduce skin tones smoother and gives colors a more natural look.  Silver Halide is also stable over a longer period of time when compared to “Photo Paper”, 300 years according to Kodak’s Data.  Many album companies are offering “Photo Paper” without giving all of the details other than a lower price.

To give your Wedding client a true photographic experience with the best flesh tones, NuVision albums produced with Kodak’s Endura and Kodak Endura Metalic papers are the way to go.


Professional Portraits in a Pocket!

April 12, 2013

Professional Portraits in a Pocket!
April 4, 2013By Press Release
Canton, MA (PRWEB) April 4, 2013 – “Photographers need new products to sell to consumers in the social media marketplace” says Ken Wilson Co-Owner of http://www.LustreColor.com Professional Imaging. Our new Pocket Album app now gives professional photographers a new product to sell to their customers so that the images their customers have purchased can be shared on smart devices.”

“Smart Phones and Tablets are the preferred image viewing platform for consumers today. Millions of photos are shared around the world daily on these devices; however rarely will you see Professional Portraits being shared on these devices.” Wilson continues “Until now, if an individual wanted to show off their professional portraits to a friend or family member they almost always had to do it at their home or office or carry a print around with them. Now with Pocket Album they can simply launch the photographer’s app on their phone and share their professional portraits instantly.”

What makes Pocket Album especially unique is that it’s not only a product photographers can sell to their customers; it’s also an instant marketing campaign because the app can be easily forwarded to family and friends via their smart devices. As a result the photographers work is distributed to a much larger audience of potential clients than was ever possible just a few years ago.

Pocket Album also has Facebook integration which allows photographers to post Pocket Album images on their Studio’s Facebook page when they are creating their app. Wilson concludes “Photographers have given us very positive feedback on the Facebook option in Pocket Album because it maximizes their social marketing efforts by allowing them to manage two services at the same time.”

In a recent Facebook posting, Will Crockett photo innovator and web TV personality wrote “Way to go Ken and the crew at LustreColor Pro Lab for the wonderful, innovative eProduct they launched called the Pocket Album. THIS is how we make money in the future and how we build up print sales now – when they have our images in their pocket, they want to buy them for their homes. Glad to see a top pro lab thinking about eProducts. Thanks LustreColor!”

Pocket Album is currently available as a free beta launch program to http://www.LustreColor.com customers and will be officially launched on July 1, 2013 as a pay per use product.

About LustreColor:

LustreColor Professional Imaging was founded in 1965 and for over 47 years has been the industry’s leader in providing Professional Wedding and Portrait Photographers with quality photographic processing. LustreColor’s systems have enabled their customers to stay ahead of their competition with a streamlined state-of-the-art internet print and album ordering systems. In addition to our world class online services, LustreColor offers thousands of print & press products for the wedding, portrait, sports, dance, and undergrad markets. For more information, please visit http://www.lustrecolor.com/ProductsAndServices/PocketAlbum/


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